For several months, the PMU sought to improve its presence in France to stand up to competition. Given the imminent arrival, ie in the month of June 2010, opening the French market for gambling, the groups already in place should expect a guerrilla surprising. Therefore, the PMU has signed an agreement with PartyGaming.
The PMU is the leading sports and horse paris a national perspective. But beginning in June, hundreds of license will be granted to leading European gambling. The competition will be fierce. The PMU is drive to diversify its offerings to provide customers the best of paris.
The agreement with PartyGaming is very recent. A reminder about PartyGaming is home side in English and several scholarships. This particular group has developed the popular poker room: PartyPoker has become one of the best halls in Europe. The agreement between the two groups is reached, and roles are shared, since the PMU will handle the establishment of a commercial eye and the customer management. Any future, you can see access to the online poker room on the site of the PMU.
The goal, expressed by the CEO of the PMU is to obtain a share of 20 to 25% market share in France when the opening will be established. Given the enthusiasm expressed by the group, the ultimate goal is not impossible for a group that for several years, raking in millions of Paris each day.
However, we must not forget the French Games that also hope to better manage the arrival of competition. The battle has become complicated between the FDJ and PMU. Many agreements are underway to add facilities such as poker and hopefully seek new customers.
We therefore look forward to the months of June to observe the market opening and endings that it will generate.