After the opening games in France with amenities with 17 licenses for 11 operators, the French market remains the least exciting of Europe for the organizers and gaming operators. This is the result of a study done just after the opening games.
The major weakness of this market is particularly strict regulation and high taxes, is what explains Francis Merlin’s delegate international exhibition iGaming Exchanges. For example, the tax is 2% for poker and 7.5% on Horse Paris, or France is the only country to require operators to make agreements with holders of sports rights.
We also recall that the bingo and casino games are banned in France and it is apparently more than 30% loss of CA.
However, the potential is among the best in Europe. No fewer than 30 million regular or occasional players who can generate 37.5 billion turnover. These figures are estimated to increase thanks to the many smartphones that run on the market and specifically optimized to take Paris from anywhere. The operators have understood and are the sites and platforms compatible.
The Horse Paris in France represent the largest European market with over 7 million players. It is the second in the world. Operators have provided virtually all the opportunity to take Paris to mobile in order to continue this trend. The estimated turnover for the Horse Paris in 2010 is estimated at 800 million euros.
It appears that the French state wants to control and profit from this market which has one of the strongest potential in Europe. The players meanwhile are not all of one mind and ask if the blow is still to use legal sites compared to European competition offering ever larger ratings.