A new network of games based on the format Trivia will soon see the day, following a strategic alliance from Cashball, Amuso and Nyx Interactive. This joint offer put up by the three companies will first of all Great Britain …
In May 2009, Nyx Interactive has signed the first customer as FDJ French, while the technology partner Cashball. The director of sales and marketing at Interactive Nyx said: “The link between the three companies is very important because in partnership Amuso NYX and can provide a strong portfolio of games and gaming products while what Cashball Ltd. provides operations and support. There is a unique convergence between the bingo games and fun quizzes and NYX is pleased to offer games Amuso brand to our existing customers. ”
Cashball operates under the direction of the publisher Bonnier Gaming, based in Stockholm, which is the operator of bingo interactive web and TV. It still represents the area of ‘business-to-business’ of the Swedish group Bonnier publishing. The Head of international Cashball, Carl Stahl adds that “The combination of news, bingo and casino fits perfectly with our target group that the change of entertainment by encouraging people to spend more time playing. We are excited to add Trivia Amuso as part of our complete service offering. ”
Finally Amuso is when with him, now on the sites ‘social networiking’ like MySpace or Bebo, and is a developer of gambling establishes the format “Trivia”. It also has a partnership with the British free newspaper “Metro” different from the French publishing house. “We are delighted to collaborate with NYX and Cashball Ltd. to provide new and compelling offer in the market. NYX platform will enable us to dominate the gaming market in the United Kingdom and beyond “attests Barak Rabinowitz, CEO and co-founder of Amuso.
The main objective of this alliance would widen the possible attraction of online bingo and so captivate many players to advance the game time players. Offers games will rely on technology Nyx in the form of ‘Bingo Side Games’. Finally the game will be a collection of bingo games and trivia in the form of casino games online, which currently represents the main sources whose suppliers online bingo draw their benefits.