There already announced several days, opening the market for gambling will shake up the monopoly held by the French’s Games (FDJ) and the PMU. Therefore, these two giants will have to build many partnerships in order to stand up to large groups arriving fast. As you know, the deadline for market opening is expected in June 2010.
It is for these reasons that the FDJ is about to establish contracts with many groups. The proof is, as the group “Laverock Von Schoultz (LVS), based in London has been bought by French Games amounting to almost 17 million euros. About this group little known in France, but has grown substantially across the Channel. It is important to know that the FDJ and LVS have collaborated together to create “ParionsWeb,” the French official bookmaker of the Games.
We can see that the FDJ is trying to establish an important strategy to attract maximum customers and (re) become number one in the field of gambling in France. The expectation is therefore important, from a profit standpoint, compared to ParionsWeb which has already proven itself in 2009 totaling 8% of the turnover of the FDJ.
New tickets are expected to scratching important events of 2010. Firstly, thanks to the Football World Cup in June, we will have the chance to discover the tickets “Equipe de France”. But again, following the departure of the new F1 season, the scratch-scratch named “Top Depart” will be there!
The French Games is every chance of his side not to undergo the arrival of competition. To summarize, the FDJ has already made a dozen partnerships (RTL Orange, TF1, Yahoo and many others) to become the undisputed leader in sports paris on French territory.