Scientific Games and the Colorado Lottery have renewed their 40-year partnership. The new partnership will allow the Colorado Lottery to join the Scientific Games Enhanced Partnership (SGEP) program and use SCiQ technology to improve operational and financial performance. Scientific Games maintains its reputation and leadership in the North American lottery market. The new contract also generates revenue that will help fund educational and environmental programs in the state of Colorado. Scientific Games will also open its new office in Colorado to boost the job market.
Four decades of collaboration
Scientific Games and the Colorado Lottery have renewed their 40-year partnership agreement. Scientific Games is a giant in the gaming industry. It is known for its high quality game content and lottery products.
The newly signed contract allows the Colorado Lottery to join the Scientific Games Enhanced Partnership (SGEP) program. The Multi-State Lottery Association (MUSL) member will also benefit from the state-of-the-art SCiQ technology. This technology facilitates instant tracking of accounting and operational operations of scratch game outlets. Scientific Games announced that it will deliver 500 units of SCiQ technology to select Colorado Lottery vendors. The Colorado Lottery launched its first drawing on April 23, 1983. Today it has more than 3,000 retail locations. The SCiQ technology will facilitate the operational management of these retail outlets.
The new partnership also allows the Colorado Lottery to take advantage of the instant games, portfolio management tools and analytics technologies developed by Scintific Games. This arsenal of technology will help the lottery company capture new market share in the country and optimize its financial performance. The Colorado Lottery will also be able to increase customer loyalty with specific games that meet their expectations. Tom Seaver, director of the Colorado Lottery with three decades of experience in the lottery industry, expressed his excitement about the renewal of the contract with Scientific Games. He said working with the developer will help his company improve sales and revenue. He added that his company is more committed than ever to providing entertaining lottery games to players.
Renewing partnership to take next step
The renewal of the contract between Scientific Games and the Colorado Lottery also creates job opportunities in the U.S. state. Scientific Games will open a new office in the state of Colorado, specifically in the Lakewood area. This giant in the gaming industry is making its mark on the North American lottery market.
Scientific Games’ gaming and iGaming products are Light & Wonder certified. The entertainment software provider distributes its technologies to more than 100 lotteries in about 50 countries around the world. The supplier has the largest share of the North American market. Scientific Games also generates more than 70 percent of the world’s retail gaming sales.
The SGEP program has proven its effectiveness around the world. La Fleur’s 2022 World Lottery Almanac revealed that 7 of the top 10 lotteries in the world are part of Scientific Games’ SGEP program. Their performance is said to be 40% better than lotteries not powered by the program.
Scientific Games’ president of the Americas and global instant products, John Schulz lets it be known that the new partnership allows the two companies to work synergistically to improve the content of games offered to players. He adds that the deal also allows for contributions to the state’s environmental and educational programs.
The revenues that will be generated by the partnership will help fund the construction and maintenance of parks, open spaces and schools, among others.